All that data you’re gathering is telling a story. Are you listening to that story and acting on it? Insights gleaned from customer data can steer your marketing, increase revenue and even improve customer experience. Better experiences encourage more people to buy from you, generate referrals and ultimately turn a profit for your business. It is critical that you not only gather useful data but also analyze it thoroughly to uncover actionable insights to execute. How can you find the business solutions that will help you understand the story?
Your IT department or team of technology consultants can help you prioritize technologies that make it easier to gain insights into your customer base. Today’s technology plays a key role in sales and marketing. Technology facilitates cooperation between sales and marketing in the world of business. An important example of sales and marketing technology is the customer relationship management (CRM) system.
Let’s take a look at the following four ways technology can help you successfully utilize business solutions.
4 Ways to Start Using Data to Market Your Business
1. Count on a CRM tool. A customer relationship management (CRM) tool may be one of the most critical technology components used to gather customer insights. CRM software helps organizations build better customer relations and manage interactions with current customers and potential customers.
A CRM tool centralizes and streamlines all your company’s sales, marketing and customer services processes. It provides you with a bird’s eye view of your customers and indicates previous purchases, order statuses, customer service issues and more. Without a robust CRM, you could have contact information for hundreds or thousands of customers or clients, but no idea who in your organization has talked to them, where they are in their buyer’s journey or if they are qualified leads.
2. Tap into the power of an analytics reporting tool. Analytics reports are useful in providing valuable insights that can help you shape the success strategy and digital transformation of your business. You can track and understand your customers’ behavior, what they’re looking for and whether your business is addressing their needs. An analytics tool allows you to use its technology to dissect and study your business so you can cater to the specific buying needs of your customers, measure what matters to the improved performance of your business, gain more from your advertising and turn insights into results.
3. Optimize customer experience. According to a PWC Report, nearly 80 percent of American consumers say that speed, convenience, knowledgeable help and friendly service are the most important elements of a positive customer experience. While many companies focus significant time and money on their image to wow customers, this isn’t as essential to the customer experience as many companies believe. Give customers a great experience and they’ll buy more, be more loyal and refer your business to friends and family. Customers buy from who they can trust.
Given this information, it’s worth considering business solutions that could streamline customer experiences and make them more convenient.
4. Put your future into the cloud. Predictive analytics aims to modernize and simplify the complexity of cloud infrastructure operations by leveraging vast amounts of data. Predictive analytics tools, such as forecasting and predictive modeling, may use advanced machine learning algorithms and statistical analysis techniques to identify a system model with high accuracy. Applying the prediction models to historical and present data can unveil insights into future trends of consumer buying behavior.
Using data for predictive analysis not only helps with marketing trends, but is one of many business solutions that can help your sales team understand the best time and tactics to follow up with leads.
The Right Business Solutions
Sometimes it’s necessary to reinvent the way you do business to realize new growth. If you have volumes of customer data that you don’t know what to do with and your business technology is just limping along, call us so we can help. You can rely on Afidence to improve the overall customer experience and help you see the growth you deserve by leveraging your data.